Food Safety Intelligence



 To learn more visit:


The world is moving at speed into a period where leading food companies focus on Continuous Improvement while also using deep Machine Learning and Artificial Intelligence to increase competitive advantage and proactively assist management to predict food safety, optimize on efficiency, reduce costs and help guide both current and future decisions taken by the company.


Harnessing machine learning and artificial intelligence is a long term investment for food companies, with a low initial ROI but could potentially pay rich dividends!

Early adopters in Medicine, for example, are already benefiting from artificial intelligence that's better at prediction than specialist doctors

If you are a performance-fuelled CEO, Director, Board member, GM or VC with vision, we have a customised solution for you, so you don't get left behind in this technology race that has already started!

  • Option 1: We can work in collaboration with your team on a Proof-of-concept (POC) or Pilot Project and run this with you.
  • Option 2: We can train your team to run your own POC or Pilot.
  • Option 3: If you are already invested in a POC or Pilot programme we can assist with independent advice and external insight, to maximise the potential from your project.

Don't take our own word for it. We have New Zealand's highest training feedback scores (350+ 5☆ reviews), year-on-year. View these on both Google & Facebook coupled with the best Company Management feedback project scores!  


For more information, call us on +64 9 2814226 or email This email address is being protected from spambots. You need JavaScript enabled to view it.


To begin with, here's an example of a pilot data science project on farm:


What is Artificial Intelligence (AI)? 

Artificial intelligence is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans.

The definition keeps changing over time and as machines have got better and perform more tasks, these tasks are often reclassified as not requiring intelligence.


What is a Machine Learning (ML) algorithm?

A Machine Learning algorithm is a set of program instructions used to build a model from “training data” in order to make predictions on “test data”.

While algorithms are not new, processing speeds of computers and the ability to identify where they can be put to use have improved considerably in the last decade.


Here's an example of how AI is leveraged at a seafood plant 


Here's an example of how AI is learning leveraged at a Hydroponic Farm 


Here's an example of how AI learning is leveraged in Strawberry Processing


Where could you use Food Safe's specific AI solutions?

The ability to predict an Upcoming Challenge or Food Safety Non-conformance (NC) or Explain Fluctuations in Cost and understand their correlations, at first when things happen and then once an algorithm is trained before things happen, is where our Food Safety Intelligence service and expertise comes in!


What sets Food Safety Intelligence apart?

Food Safety Intelligence is a project based on our deep food safety understanding in collaboration with our Danish Data Scientist & Robotics team focused on bringing world-class machine learning skill and Artificial Intelligence (AI) best practice to clients around the world.

In simple terms, we transform a business challenge or problem into a testable use case which can be modeled with data.

Over 80% of an Artificial Intelligence (AI) project is tied up in the non-trivial task of preparing data for Machine Learning (ML) Algorithms and defining the 'features' of the project or how the information relates to a challenge.

We are Feature ID and Important Information Source Identification experts!

In simple terms, we know what the pain points, motivational factors and initial hurdles are, who the key gatekeepers for specific processes are, across food sectors, when you need these skills, technology, and intelligence, how to align KPIs for the various stakeholders, why this matters to the CEO and the board and why projects fail or have a low initial ROI and where the correlating data is hidden within the food chain!

Our Food Safety Intelligence Lead Data Scientist and Robotics Engineer's goals are to also drastically reduce the time these types of projects are typically taking, thereby increasing the chance that models are good enough to deploy while continuously improving our vertically integrated service and solutions offering.

In simple terms, if the algorithm finds a gap that is related to a competency skill or lack of one, we have the capability in-house to bridge this with Smart Technology & Training Solutions for performance-fuelled companies. 

Additionally, fewer than 10%+ of Artificial Intelligence and Machine Learning projects get very far or provide useful insight because of the lack of a C-Suite buy-in, company IT capability and/or the lack of deep food safety subject matter expertise of the data scientists and project team.

At Food Safe both our food safety experts and data scientists have worked as one seamless team!

We have a track record of working together on a number of data science and automation projects for many years and have an intimate understanding of all aspects surrounding data science, food safety, risk control and the problematic areas within food companies, across a wide range of food sectors from farm to fork in highly respected global food processing and value-add markets. This benefits our AI and machine learning projects and the key reason clients choose to work with us.


Click for more information about the experience and background of our Lead Data scientist and Robotics Engineer on the project and Lead Food Safety Analyst on the project.


Here's another example of how AI is driving efficiencies:


There is 'knowing about' food processing and really knowing about food processing and food safety! 

At Food Safe have a number of commercially sensitive food safety-related correlations we know about that could impact and predict a food safety break-down so get in touch to understand how we can help.

The benefits from AI in the food chain and especially on farms (such as intelligent predictions of oestrus and sex of claves and the efficiency gains in the sides above) are well known but there are even more deep knowledge examples below of how well we really know food processing from farm to fork and where Food Safe's Artificial intelligence can be further leveraged.

Our machine learning and AI project can help:

  • Explain the key correlations that relate to and impact fluctuations of, expensive protein content in either commodity and/or nutritional product.
    • How and why does this matter? If you are supplying either commodity or value-added nutritional ingredients, every deviation above the mean is costing the company a significant dollar value that can be better deployed elsewhere in operations!
  • Explain the key correlations that relate to and impact Quality Control 1 (QC1) product within your processing environment, when it comes to food safety, quality, microbiological rating, and maximum shelf life, that fetch the highest market price for an ingredient.
    • How and why does this matter? Manufacturing non QC1 or not getting all your product to the highest specification (right first time) is costing your company millions of dollars.
    • If you are a company with between $50 to $500 million turnover, hard to identify Non-QC1 costs (NCs + Tracebacks + Downgrades + Dumping + Return Credits etc.) could equate to as much as a $1 million to $10 million dollars loss per year! (this figure excludes additional costs related to brand damage, contingency liability and opportunity cost)
  • Identify the correlations relating to why milk grading goes down sometimes (for a specific farm) for no obviously apparent reason.
    • How or why does this matter? If you are a farmer this means a payment fluctuation from the plant of up to $4,000 per day depending on the size of your herd and your lab test results at the moment can't pinpoint why. 
    • Assisting farmers with AI around challenges such a this can make the difference between a farm choosing to supply a company or not!
  • Identify correlations relating to why your fresh produce appears to suddenly deteriorate on a retail shelf for an unexplained reason, as predictability of shelf life is critical and has a costly impact in the fresh food sector.